thebrandguru

Today there is so much information available and ‘experts’ sharing their insights, online learning has never been so easy to access. According to the World Economic Forum (WEF) study, 54% of working employees are being pressured into up-skilling or re-skilling in their current position in order to maintain relevance (Hiremath et al. 2021). The question …

Why social media is the new virtual classroom for adult learners. Read More »

After researching the area of Digital Surveillance and Datafication I was intrigued to learn about the impacts this had on us online as a consumer. The notion of Control Society where businesses are using datafication to sort people into categories based on behavioural responses and therefore predicting human buying patterns was something that appealed to …

Digital Surveillance and the price of Consumer Convenience Read More »

SEPTEMBER 1, 2022 / LIZ MERC / EDIT I chose the industry of B2B sales and marketing as an industry as I have worked in it for the past 20 years and I was interested in the impact social media has had on this sector. I was interested in the pros and cons of using social media for brand …

Reflection post – How to make a Podcast sound like a ‘strategic’ conversation. Read More »

Brand impression, awareness and engagement – are all part of the 101 rules of a good advertising campaign. So can this be achieved through digital content and how has Social Media impacted the way we promote business? Today B2B businesses are using all forms of digital channels to stay connected with their customer and Linkedin …

Is LinkedIn more than a digital handshake for B2B? Read More »